Tequila in Today’s Marketplace

Tequila is a traditional Mexican spirit that is enjoyed all over the world. The market for tequila has grown significantly in recent years, as more and more people discover the unique flavors and characteristics of this beloved drink.  Did you know for the first time in history tequila sales are expected to surpass vodka sales?  

One of the biggest trends in the tequila market today is the rise of premium and ultra-premium tequilas. These high-end tequilas are made from 100% blue Weber agave and are aged for longer periods of time in oak barrels. The result is a smooth, complex, and flavorful spirit that is perfect for sipping or mixing in cocktails.  This is the premium tequila we put into each and every can of COYABLU.  Only our tequila is aged in vanilla barrels which is what lends to our unique flavor profiles.  

Another trend in the tequila market is the rise of small, independent distillers. COYABLU works with these distillers that are producing tequilas that are truly unique and artisanal, using traditional methods and locally-sourced ingredients. These tequilas are often more expensive than mass-produced tequilas, but they are worth the investment for true tequila enthusiasts.   

Another trend in the tequila market is the rise of flavored tequilas. These tequilas are infused with a variety of flavors, such as lime, strawberry, and even jalapeño. These tequilas are perfect for mixing in cocktails and are a great way to add some extra flavor to your drink. COYABLU brings this same experience to you in a convenient, 100 calorie skinny can.  

The tequila market is also seeing a rise in the popularity of tequila-based cocktails. From classic Margaritas to modern takes on the Old Fashioned, tequila is being used in a variety of creative and delicious ways and COYABLU can be used to enhance whatever you're drinking or simply pop the can and sip away.

 This tequila market is growing and evolving in exciting ways. Whether you prefer premium, aged tequilas or fun, flavored tequilas, there is something for everyone to enjoy. So next time you're looking for a new drink to try, consider reaching for a COYABLU and discover all the amazing things this spirit has to offer.

March 2023